Freelance copywriter · Booking now
That was documentary television, where you have ninety seconds before someone changes the channel. Copywriting is the same problem with fewer words to solve it in.
Work
Emergency public information · Washington State DNR
Pitch document · Oxygen
Homepage rewrite · Speculative
Feature / editorial
About
I spent twenty years producing and directing factual television, most recently creating and pitching Fatal Frontier: Evil in Alaska to Oxygen. Before that, work for TLC, Discovery, PBS/NOVA, the BBC and Hulu. Underneath the cameras, the job was finding the one true thing in a subject and building it so a stranger scrolling past would stop.
That is the same job as a homepage. Same job as a subject line. The audience owes you nothing and the clock is already running.
I came up through investigative journalism and radio, so I research properly and fast. Hand me a category I've never written for and I'll come back understanding your customer's objection better than your current site does.
I currently write communications for a state agency, which taught me something television never had to: how to be accurate and plain when a misread sentence has consequences and the audience is everyone.
Now I write copy. Websites, email, brand voice and the long pieces that have to keep someone reading past the first scroll.
Services
Homepages, about pages, product pages and campaign landers: the pages a business needs to do something.
Welcome sequences, campaigns, win-backs and the automated emails nobody has opened since launch.
Positioning, value props, voice guidelines and the taglines under them. So your whole team sounds like one company.
Case studies, founder pieces, newsletters and editorial that reads like a person with something to say wrote it.
Contact
Freelance projects, agency rosters and ongoing retainers. Send the brief, or just the problem. Email gets to me fastest.